This is a small selection of my research paper discussing the importance of Relationship Management Theory in business and how the general public reflects their thoughts about Elon Musk.
Abstract
The study and practice of public relations has continuously explored the possible benefits that arrive when organizations accept that a relationship oriented goal in public relations management is crucial to their success. The current investigation explores and examines the ways that Elon Musk, the face of Tesla Motors, leads and influences the public and his company in a mutually beneficial experience. The results suggest that a visionary leader, in this case Elon Musk, that respects the opinions of the public can reinvent the way businesses and consumers influence each other in a mutually positive manner. Discussion of future research and findings of this study are considered.
Analysis
A content analysis on Elon Musk of his behaviors and the public’s perception of the CEO was curated. Multiple artifacts were studied from individuals that had personal experiences working with Musk and how Musk is compared to other historically revolutionary individuals along with his current successes. During my analysis of Elon Musk I found three main themes that are further divided into smaller sub categories. These themes are: Elon Musk as a visionary, public’s perception of Musk, and Musks influential power.
Visionary
The most dominant theme found was a visionary identity. The visionary theme defines someone that builds the future with great wisdom, insight and boldness. Specifically, a visionary describes someone that is changing the world and humanity itself. Visionaries are also compared to other historically important visionaries. Elon Musk has been compared to Steve Jobs, Henry Ford, Bill Gates, Howard Hughes, and even Iron Man.
The study and practice of public relations has continuously explored the possible benefits that arrive when organizations accept that a relationship oriented goal in public relations management is crucial to their success. The current investigation explores and examines the ways that Elon Musk, the face of Tesla Motors, leads and influences the public and his company in a mutually beneficial experience. The results suggest that a visionary leader, in this case Elon Musk, that respects the opinions of the public can reinvent the way businesses and consumers influence each other in a mutually positive manner. Discussion of future research and findings of this study are considered. Analysis
A content analysis on Elon Musk of his behaviors and the public’s perception of the CEO was curated. Multiple artifacts were studied from individuals that had personal experiences working with Musk and how Musk is compared to other historically revolutionary individuals along with his current successes. During my analysis of Elon Musk I found three main themes that are further divided into smaller sub categories. These themes are: Elon Musk as a visionary, public’s perception of Musk, and Musks influential power.
Visionary
The most dominant theme found was a visionary identity. The visionary theme defines someone that builds the future with great wisdom, insight and boldness. Specifically, a visionary describes someone that is changing the world and humanity itself. Visionaries are also compared to other historically important visionaries. Elon Musk has been compared to Steve Jobs, Henry Ford, Bill Gates, Howard Hughes, and even Iron Man.
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